Median Salary: $49,000
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Becoming an SEO specialist is a mix of marketing, technology, and research that all combines to create an effective strategy for driving the most organic traffic to your site. SEO stands for search engine optimization and is the way that companies optimize their websites so that search platforms like Google and Bing can easily index them. Having a properly indexed site means that the content you are working on can be easily found by those who are using Google for any type of question. SEO can be an incredibly powerful way for sites to gain traffic in the niche they are targeting.
If you have ever noticed how some sites seem to constantly be coming up in the search results when browsing a topic, it is likely because they have an SEO strategy and influential content that readers are using. It is important to note that SEO applies not only to content like blogs, but also e-commerce and store items. Having a properly indexed store means that you can rank over your competitors and drive more sales from free traffic coming from search engines.
As an SEO specialist, your main primary goal will be to make sure that the content on your site is ranking for the keywords that you want it to. SEO traffic is the lifeblood for many businesses and it can be a very important source of revenue if a site ranks well for the products they want to sell. Depending on the role, you may also be asked to create content. This doesn't normally fit within a traditional SEO role, but is often a part of the job as content and ranking are closely intertwined.
An average day will likely consist of the following:
This guide gives you the quick guide on how to get your site optimized for ranking quickly and easily. Perfect for someone just getting into SEO or starting with a new site that needs to get ranked.
This guide from the awesome people at Moz may be considered the holy grail of learning about SEO. It is incredibly in depth and often used as a guide to refer to even for seasoned pros in the industry.
The Art of SEO gives a deep dive of both basic and advanced techniques in search engine optimization. A perfect book for someone who is just getting started and wants to quickly level up their skills.
A degree in marketing is a solid base for anyone wanting to work closely with helping businesses grow. You can also choose to focus in areas like digital or business to business marketing that can help get you different types of jobs.
Moz offers a 5 day online bootcamp for beginners to learn the fundamentals of SEO. Perfect for if you are just getting started and want to learn from pros in the industry.
Computer Science is a degree that many people working in software development have. It is offered all around the world and is becoming increasingly popular as software developers continue to be in demand.